Product analytics is a way to draw insights from data on how customers engage and interact with products offered, how different products perform, and what some of the observable weaknesses and strengths in a business are. However, product analytics does not just stop at analyzing the data. The ultimate goal of product analytics is really to build actionable insights and reports that can further help optimize and improve product performance and generate new marketing or product ideas based on the findings of product analytics.
Product analytics starts by tracking events. These events can be customer website visits, page views, browser histories, purchases, or any other actions that customers can take with the products that you offer. Then, you can start analyzing and visualizing any observable patterns in these events with the goal of creating...
