As the amount of data available and gathered increases exponentially every year and access to such valuable datasets becomes easier, data science and machine learning have become an integral part of marketing. The applications of data science in marketing range from building insightful reports and dashboards to utilizing complicated machine learning algorithms to predict customer behaviors or engage customers with the products and contents. The trends in marketing in recent years have been toward more data-driven target marketing. We will discuss some of the trends we see in the marketing industry:
- Rising importance of digital marketing: As people spend more time online than ever before, the importance and effectiveness of digital marketing have been rising with time. Lots of marketing activities are now happening on digital channels, such as search engines...
