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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview 2. The Experience Design Process FREE CHAPTER 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Gestures


Next to the smiley face icon, the visual representation of the thumbs up gesture may be the most widely used visual symbol, thanks to Facebook's like function. This non-verbal universal gesture is used as a status indicator that expresses one's positive or negative emotional response to something. The human ability to encode such social connotation in a physical gesture, and then abstract it in a graphic symbol, makes possible their use as icons in user interfaces.

From seeing to making meaning

What complicates the design of visual information is that responses to visual cues, while built into the visual-processing function of our brain, do not always produce the same reaction in all viewers.

The image of a white dove on a balcony banister, is an image with sufficient cultural content to elicit some anticipated responses related to a sense of beauty, nature, peace, freedom, and the like. Yet in addition to such generalized responses, the viewer's individual context can trigger completely...

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