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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview 2. The Experience Design Process FREE CHAPTER 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Emotions and executive functions


There is no universal agreement on exactly what emotions are. The terms emotion and feeling are often used interchangeably.

Emotions are triggered involuntarily and involve physical reactions such as increased heart rate or elevated blood pressure when we get angry or become fearful.

The Wheel of Emotions, illustrated in the image above, is a model developed by the psychologist Robert Pluchik. The model arranges 32 emotions by levels of intensity and positivity. The colorful depiction is misleading, and only a closer observation reveals that the number of negative emotions far surpasses the positive ones. The emotions that are important to good product experience are generally limited to: anticipation, interest, joy, serenity, and trust. Most of the other emotions are on the spectrum of negative experience.

Where time and emotional states connect, is in the length of the emotion and its intensity. For example, when one is in a state of rage, that state consumes...

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