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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview 2. The Experience Design Process FREE CHAPTER 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

Science fiction reality


Experience Design disciplines today are facing old and new challenges. The new challenges potentially far surpass anything design disciplines have addressed so far.

Scientific and technological advancements are turning ideas that until recently were in the realm of science fiction, into reality. Virtual reality design, for example, is an emerging design specialty that is moving beyond games and entertainment, into areas such as education, medicine, and commerce:

  • Self-driving cars: This introduces radical changes, not only to the way we are used to operating cars--driving them ourselves, but more importantly, what will this do to our emotional connection to our car, and to our sense of independence? Google has removed the steering wheel from its cars, and Uber is experimenting with a service model that makes owning a car a thing of the past.
  • The Internet of Things: The notion that all devices are connected to the internet, passing data about the world and about us, constantly...
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