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Exploring Experience Design

You're reading from   Exploring Experience Design Fusing business, tech, and design to shape customer engagement

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Product type Paperback
Published in Aug 2017
Publisher
ISBN-13 9781787122444
Length 400 pages
Edition 1st Edition
Concepts
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Author (1):
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Ezra Schwartz Ezra Schwartz
Author Profile Icon Ezra Schwartz
Ezra Schwartz
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Table of Contents (20) Chapters Close

Title Page
Credits
About the Author
Acknowledgements
About the Reviewers
www.PacktPub.com
Customer Feedback
Dedication
Preface
1. Experience Design - Overview 2. The Experience Design Process FREE CHAPTER 3. Business and Audience Context 4. The User and Context of Use 5. Experience - Perception, Emotions, and Cognition 6. Experience Design Disciplines 7. The Design Team 8. Delight and Engagement 9. Tying It All Together - From Concept to Design 10. Design Testing 11. The Design Continuum

2D surfaces and meaning


Delivering experiences in two dimensions is the principal realm of graphic design, typography, and software user interfaces for the web and mobile apps.

The origin of the word "graphic" is from the ancient Greek, "graphe", meaning writing and drawing--two means of communication that are executed on and are experienced via surfaces--may they be pages of a magazine, the screen of a smartphone, or the fabric of a dress. The brain is capable of making sense out of the markings on those surfaces, and a common cultural agreement on the meaning of the various markings, makes it possible to distribute compact messages that can be understood by wide audiences.

Tradition is extremely important to the development of typography and graphic design. Until 200-300 years ago, most people were illiterate. Reading and writing were limited to a relatively few people, mostly men who were members of the upper classes or clergy. And so there has been a gap between written and verbal language...

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