Business has changed a lot, especially in the last decade or so, and has become more of a customer driven society. Customers want to be known well and taken care of accordingly. Many customers are willing to share their details just so that businesses can understand them more, start giving more targeted offers, and also customize their services to cater to their preferences over a variety of channels available in this digital age.
The buyer is king and you have to keep him/her happy at all times. Data analysis in the Data Lake can help you understand customers better. It can be used as a way to develop your brand value and used in a very good way to engage, target and market your products.
Data analysis can help your business keep up with trends in the market in a proactive way, helping your business make better decisions and also proactively take new directions...
