As detailed before in various use cases, personalization is one of the very important aspects in the digital world.
Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems.
-Wikipedia
This definition clearly defines what is meant by personalization. In the modern day, customers expect them to be known by the business through a variety of channels and in a consistent way. They need the business to understand when they are browsing on a browser on a desktop...
