Dataset

For our case study on customer segmentation using clustering, we will be using a dataset from UCI repository of datasets for a UK online retail store. This retail store has shared its data with UCI and the dataset is freely available on their website. This data is essentially the transactions of different customers made on the online retail store. The transactions were made from different countries and the dataset size is good (thousands of rows). Let's go through the attributes of the dataset:

Attribute name	Description
Invoice number	Invoice number; a number uniquely assigned to each transaction
Stock code	Product (item) code; a 5-digit integral number uniquely assigned to each distinct product
Description	Product item name
Quantity	Quantity of items purchased in a single transaction
Invoice date	Date of the transaction
Unit price	Price of the item (in pounds)
Customer ID	Unique ID of the person making the transaction
Country	Country from where...