The tech stack – early signals
Understanding whether your product works for your customers and users or not can be difficult or delayed when you are not set up to get an early signal. Not all companies have the luxury of asking their customers and users directly for feedback that’s comprehensive enough to use to inform decisions. This is why investing in a growth-hacking tech stack is helpful if you’re trying to understand whether your product resonates with your audience, particularly if it’s an AI/ML product.
If your organization isn’t set up to make the most of the data you do have, you’ll have to rely on ad hoc channels. These are likely to be direct feedback from customers or a noticeable absence in sales, both of which are unreliable measures because they may not reliably give you true insight into the why. Think of the categories of tools we will discuss in the following subsections as foundational building blocks you can put in...
