Case study
Let’s now return once again to our Waterbear case study to see a practical example of how benchmarking, performance, growth hacking, and costs are balanced for the production of their flagship product, Akeira. Earlier in this chapter, we looked at a list of KPIs and value metrics. In this section, we will be expanding on some of these metrics and discussing how these metrics were vetted, selected, and prioritized. We will also go into the OKRs that drove the organization to manage the performance of Akeira.
North star metrics
Akeira’s product management team considered a number of metrics to include as a north star metric. These metrics included:
- Engagement metrics like daily and monthly active users (DAU and MAU)
- Interaction metrics like frequency of use and number of entries per user
- Quality metrics like user satisfaction and recommendation relevance
- Impact metrics like self-reported outcomes ...
