Understanding user/customer behaviors and patterns of product use
Leveraging technology is the only way to be able to recognize patterns of customer behaviors and product use if you have more than a single customer. So, it makes sense that to learn why this activity matters, you should first learn the very manual way to intimately know your customer’s experience with your company’s products. Knowing the why behind the questions that must be asked will help you know how to better leverage technology to do the same thing at scale.
It doesn’t matter what your product is or what it is meant to do. In the B2B context, customers bought it for a specific business reason: to solve a business challenge. It might be a payroll challenge or some other human resource issue. Or it might be a supply chain tracking challenge. It could even be a low-level process management and monitoring challenge that needs addressing. Regardless of the reason, customers buy software to help...
