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Today, all technology companies like Amazon, Google, Netflix, and Facebook drive immense success as they can get insight from their data and understand what customers want. They personalize the experience in front of you, for example, moving suggestions from Netflix, shopping suggestions from Amazon and search selections from google. All of their success is credited to being able to dig into data and utilize that for customer engagement. That's why now data is the new oil.
Picture this – you are getting ready to watch television, excited to see your favorite team. You sit down and try to change the channel, only to find out that the remote control is not working. You try to find batteries. You know you have some in the house, but you don't remember where you put them. Panic sets in, and you finally give up looking and go to the store to get more batteries.
A similar pattern repeats over and over in today...
