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Introduction to R for Business Intelligence

You're reading from  Introduction to R for Business Intelligence

Product type Book
Published in Aug 2016
Publisher Packt
ISBN-13 9781785280252
Pages 228 pages
Edition 1st Edition
Languages
Author (1):
Jay Gendron Jay Gendron
Profile icon Jay Gendron
Toc

Table of Contents (19) Chapters close

Introduction to R for Business Intelligence
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
1. Extract, Transform, and Load 2. Data Cleaning 3. Exploratory Data Analysis 4. Linear Regression for Business 5. Data Mining with Cluster Analysis 6. Time Series Analysis 7. Visualizing the Datas Story 8. Web Dashboards with Shiny References
Other Helpful R Functions R Packages Used in the Book
R Code for Supporting Market Segment Business Case Calculations

Clustering using hierarchical techniques


Hierarchical clustering techniques approach the analysis a bit differently than k-means clustering. Instead of working with a predetermined number of centers and iterating to find membership, hierarchical techniques continually pair or split data into clusters based on similarity (distance). There are two different approaches:

  • Divisive clustering: This begins with all the data in a single cluster and then splits it and all subsequent clusters until each data point is its own individual cluster

  • Agglomerative clustering: This begins with each individual data point and pairs them together in a hierarchy until there is just one cluster

In this section, you will learn and use agglomerative hierarchical clustering. It is a bit faster than divisive clustering, but they both may work slow with very large datasets. One benefit of hierarchical approaches is that they do not require you to specify the number of clusters in advance. You can run the model and prune...

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