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Introduction to R for Business Intelligence

You're reading from  Introduction to R for Business Intelligence

Product type Book
Published in Aug 2016
Publisher Packt
ISBN-13 9781785280252
Pages 228 pages
Edition 1st Edition
Languages
Author (1):
Jay Gendron Jay Gendron
Profile icon Jay Gendron
Toc

Table of Contents (19) Chapters close

Introduction to R for Business Intelligence
Credits
About the Author
Acknowledgement
About the Reviewers
www.PacktPub.com
Preface
1. Extract, Transform, and Load 2. Data Cleaning 3. Exploratory Data Analysis 4. Linear Regression for Business 5. Data Mining with Cluster Analysis 6. Time Series Analysis 7. Visualizing the Datas Story 8. Web Dashboards with Shiny References
Other Helpful R Functions R Packages Used in the Book
R Code for Supporting Market Segment Business Case Calculations

Summary


Well done, data adventurer. You explored a dataset pretty thoroughly. Exploratory data analysis is the preliminary analysis step as it gives you insights about the features or relationships that are best for modeling. You learned that exploratory data analysis has a structure-it is not a series of random plots. The structure begins from having general questions in mind and then becoming familiar with the data by addressing four structured questions: Look-Relationships-Correlation-Significance.

Look provides you a big-picture idea of what is in the data, what type of scales and data types are used, and verification the data is suitable. This question relies mostly on tabular output. Relationships may exist between variables, and graphical exploration is well suited to spot them. Correlations are ways to describe relationships numerically, using the sign and value of correlation coefficients. There are many ways to calculate and display them. Significance helps determine whether the...

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