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Applied Supervised Learning with R

You're reading from Applied Supervised Learning with R

Product type Book

Published in May 2019

Publisher

ISBN-13 9781838556334

Pages 502 pages

Edition 1st Edition

Languages

Concepts

Machine Learning

Authors (2):

Karthik Ramasubramanian

Jojo Moolayil

View More author details

Table of Contents (12) Chapters

Applied Supervised Learning with R

Preface

1. R for Advanced Analytics

2. Exploratory Analysis of Data

3. Introduction to Supervised Learning

4. Regression

5. Classification

6. Feature Selection and Dimensionality Reduction

7. Model Improvements

8. Model Deployment

9. Capstone Project - Based on Research Papers

Appendix

Defining the Problem Statement

If you recollect the data we explored in Chapter 1, R for Advanced Analytics, bank marketing data, we have a dataset that captures the telemarketing campaigns conducted by a bank to attract customers.

A large multinational bank is designing a marketing campaign to achieve its growth target by enticing customers for bank deposits. The campaign has been ineffective in luring customers, and the marketing team wants to understand how the campaign can be improved to achieve the growth targets.

We can reframe the problem from the business stakeholders' perspective and try to see what kind of solution would best fit here.

Problem-Designing Artifacts

Just like there are several frameworks, templates, and artifacts for software engineering and other industrial projects, data science and business analytics projects can also be effectively represented using industry standard artifacts. Some popular choices are available from consulting giants such as McKinsey, BCG, and decision...

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Authors (2)

Karthik Ramasubramanian

Karthik Ramasubramanian completed his M.Sc. in Theoretical Computer Science at PSG College of Technology, India, where he pioneered the application of machine learning, data mining, and fuzzy logic in his research work on computer and network security. He has over seven years' experience of leading data science and business analytics in retail, Fast-Moving Consumer Goods, e-commerce, information technology, and the hospitality industry for multinational companies and unicorn start-ups.

See other products by Karthik Ramasubramanian

Jojo Moolayil

Jojo Moolayil is a data scientist, living in Bengaluru—the silicon valley of India. With over 4 years of industrial experience in Decision Science and IoT, he has worked with industry leaders on high impact and critical projects across multiple verticals. He is currently associated with GE, the pioneer and leader in data science for Industrial IoT. Jojo was born and raised in Pune, India and graduated from University of Pune with a major in information technology engineering. With a vision to solve problems at scale, Jojo found solace in decision science and learnt to solve a variety of problems across multiple industry verticals early in his career. He started his career with Mu Sigma Inc., the world's largest pure play analytics provider where he worked with the leaders of many fortune 50 clients. With the passion to solve increasingly complex problems, Jojo touch based with Internet of Things and found deep interest in the very promising area of consumer and industrial IoT. One of the early enthusiasts to venture into IoT analytics, Jojo converged his learnings from decision science to bring the problem solving frameworks and his learnings from data and decision science to IoT. To cement his foundations in industrial IoT and scale the impact of the problem solving experiments, he joined a fast growing IoT Analytics startup called Flutura based in Bangalore and headquartered in the valley. Flutura focuses exclusively on Industrial IoT and specializes in analytics for M2M data. It is with Flutura, where Jojo reinforced his problem solving skills for M2M and Industrial IoT while working for the world's leading manufacturing giant and lighting solutions providers. His quest for solving problems at scale brought the 'product' dimension in him naturally and soon he also ventured into developing data science products and platforms. After a short stint with Flutura, Jojo moved on to work with the leaders of Industrial IoT, that is, G.E. in Bangalore, where he focused on solving decision science problems for Industrial IoT use cases. As a part of his role in GE, Jojo also focuses on developing data science and decision science products and platforms for Industrial IoT.

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