Keith McCormick is a career long practitioner of predictive analytics and data science. He has engaged in statistical modeling, data mining, and mentoring others in the area for more than 20 years. He has a particular expertise in helping organizations perform their first predictive analytics project or build their first predictive analytics practice, and has done so in a variety of industries including healthcare, banking, telecommunications, non-profit, direct mail, pharmaceuticals, and retail. Keith is also an established author and speaker with four books in print, or under contract. Although his consulting work is not restricted to any one tool, his writing and speaking has made him particularly well known in the IBM SPSS Statistics and IBM SPSS Modeler communities.
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