Search icon CANCEL
Subscription
0
Cart icon
Your Cart (0 item)
Close icon
You have no products in your basket yet
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Unlocking the Secrets of Prompt Engineering
Unlocking the Secrets of Prompt Engineering

Unlocking the Secrets of Prompt Engineering: Master the art of creative language generation to accelerate your journey from novice to pro

eBook
€17.99 €26.99
Paperback
€33.99
Subscription
Free Trial
Renews at €18.99p/m

What do you get with Print?

Product feature icon Instant access to your digital eBook copy whilst your Print order is Shipped
Product feature icon Colour book shipped to your preferred address
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Table of content icon View table of contents Preview book icon Preview Book

Unlocking the Secrets of Prompt Engineering

Part 1:Introduction to Prompt Engineering

Part 1 establishes a comprehensive foundation in the world of prompt engineering for language AIs. Chapter 1 offers an expansive exploration of AI prompts, elucidating their composition, categories, real-world applications, underlying concepts, and techniques to shape desired model outputs.

Equipped with insights into prompt architecture and the inner workings of language models, you can systematically craft precise prompts to achieve your intended results. Building on these core concepts, Chapter 2 demonstrates leveraging tools such as ChatGPT for automated content creation.

Practical use cases such as developing viral social posts or high-converting sales copy are examined. Additionally, personalization and engagement strategies are covered to ensure that your content resonates with target audiences.

With proven prompt engineering best practices, Part 1 empowers you to tap the phenomenal potential of language AIs to enhance content development workflows. The stage is set to apply these skills and explore innovative applications across manifold domains in subsequent chapters.

This part has the following chapters:

  • Chapter 1, Understanding Prompting and Prompt Techniques
  • Chapter 2, Generating Text with AI for Content Creation
Left arrow icon Right arrow icon
Download code icon Download Code

Key benefits

  • Master prompt engineering techniques to harness AI's writing potential
  • Discover diverse LLM applications for content creation and beyond
  • Learn through practical examples, use cases, and hands-on guidance
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Unlocking the Secrets of Prompt Engineering is your key to mastering the art of AI-driven writing. This book propels you into the world of large language models (LLMs), empowering you to create and apply prompts effectively for diverse applications, from revolutionizing content creation and chatbots to coding assistance. Starting with the fundamentals of prompt engineering, this guide provides a solid foundation in LLM prompts, their components, and applications. Through practical examples and use cases, you'll discover how LLMs can be used for generating product descriptions, personalized emails, social media posts, and even creative writing projects like fiction and poetry. The book covers advanced use cases such as creating and promoting podcasts, integrating LLMs with other tools, and using AI for chatbot development. But that’s not all. You'll also delve into the ethical considerations, best practices, and limitations of using LLM prompts as you experiment and optimize your approach for best results. By the end of this book, you'll have unlocked the full potential of AI in writing and content creation to generate ideas, overcome writer's block, boost productivity, and improve communication skills.

Who is this book for?

This book is for a wide audience, including writers, marketing and business professionals, researchers, students, tech enthusiasts, and creative individuals. Anyone looking for strategies and examples for using AI co-writing tools like ChatGPT effectively in domains such as content creation, drafting emails, and inspiring artistic works, will find this book especially useful. If you are interested in AI, NLP, and innovative software for personal or professional use, this is the book for you.

What you will learn

  • Explore the different types of prompts, their strengths, and weaknesses
  • Understand the AI agent's knowledge and mental model
  • Enhance your creative writing with AI insights for fiction and poetry
  • Develop advanced skills in AI chatbot creation and deployment
  • Discover how AI will transform industries such as education, legal, and others
  • Integrate LLMs with various tools to boost productivity
  • Understand AI ethics and best practices, and navigate limitations effectively
  • Experiment and optimize AI techniques for best results
Estimated delivery fee Deliver to Bulgaria

Premium delivery 7 - 10 business days

€25.95
(Includes tracking information)

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Jan 12, 2024
Length: 316 pages
Edition : 1st
Language : English
ISBN-13 : 9781835083833
Category :
Concepts :

What do you get with Print?

Product feature icon Instant access to your digital eBook copy whilst your Print order is Shipped
Product feature icon Colour book shipped to your preferred address
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
OR
Modal Close icon
Payment Processing...
tick Completed

Shipping Address

Billing Address

Shipping Methods
Estimated delivery fee Deliver to Bulgaria

Premium delivery 7 - 10 business days

€25.95
(Includes tracking information)

Product Details

Publication date : Jan 12, 2024
Length: 316 pages
Edition : 1st
Language : English
ISBN-13 : 9781835083833
Category :
Concepts :

Packt Subscriptions

See our plans and pricing
Modal Close icon
€18.99 billed monthly
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Simple pricing, no contract
€189.99 billed annually
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts
€264.99 billed in 18 months
Feature tick icon Unlimited access to Packt's library of 7,000+ practical books and videos
Feature tick icon Constantly refreshed with 50+ new titles a month
Feature tick icon Exclusive Early access to books as they're written
Feature tick icon Solve problems while you work with advanced search and reference features
Feature tick icon Offline reading on the mobile app
Feature tick icon Choose a DRM-free eBook or Video every month to keep
Feature tick icon PLUS own as many other DRM-free eBooks or Videos as you like for just €5 each
Feature tick icon Exclusive print discounts

Frequently bought together


Stars icon
Total 105.97
Building AI Applications with ChatGPT APIs
€33.99
Unlocking the Secrets of Prompt Engineering
€33.99
Generative AI with LangChain
€37.99
Total 105.97 Stars icon

Table of Contents

17 Chapters
Part 1:Introduction to Prompt Engineering Chevron down icon Chevron up icon
Chapter 1: Understanding Prompting and Prompt Techniques Chevron down icon Chevron up icon
Chapter 2: Generating Text with AI for Content Creation Chevron down icon Chevron up icon
Part 2:Basic Prompt Engineering Techniques Chevron down icon Chevron up icon
Chapter 3: Creating and Promoting a Podcast Using ChatGPT and Other Practical Examples Chevron down icon Chevron up icon
Chapter 4: LLMs for Creative Writing Chevron down icon Chevron up icon
Chapter 5: Unlocking Insights from Unstructured Text – AI Techniques for Text Analysis Chevron down icon Chevron up icon
Part 3: Advanced Use Cases for Different Industries Chevron down icon Chevron up icon
Chapter 6: Applications of LLMs in Education and Law Chevron down icon Chevron up icon
Chapter 7: The Rise of AI Pair Programmers – Teaming Up with Intelligent Assistants for Better Code Chevron down icon Chevron up icon
Chapter 8: AI for Chatbots Chevron down icon Chevron up icon
Chapter 9: Building Smarter Systems – Advanced LLM Integrations Chevron down icon Chevron up icon
Part 4:Ethics, Limitations, and Future Developments Chevron down icon Chevron up icon
Chapter 10: Generative AI – Emerging Issues at the Intersection of Ethics and Innovation Chevron down icon Chevron up icon
Chapter 11: Conclusion Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

Top Reviews
Rating distribution
Full star icon Full star icon Full star icon Full star icon Half star icon 4.6
(16 Ratings)
5 star 87.5%
4 star 0%
3 star 6.3%
2 star 0%
1 star 6.3%
Filter icon Filter
Top Reviews

Filter reviews by




Amazon Customer Jan 14, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
I’ve been really interested in LLMs since they came out, but had been putting off learning more about them in depth or how to use them. I saw this book and it seemed like exactly what I was looking for, and it definitely was! Absolutely outstanding book!It covers a ton of topics in prompt engineering which is great because you get a good sense of how to structure prompts, both in the specific topics, but also in general. I also like that it touches on some key topics like using langchain to create more sophisticated and advanced setups that are able to more than just a chat bot could do.It’s also incredibly accessible to anyone regardless of technical knowledge for the most part.I think this is a book everyone should read through to familiarize themselves with how to use LLMs especially as they’re becoming more and more important in everyday society.Can’t recommend this book enough!
Amazon Verified review Amazon
Javier Montenegro May 05, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book strikes a balance by providing sufficient technical depth without overwhelming readers, allowing them to grasp the new paradigm and implement it effectively. A must read
Amazon Verified review Amazon
Maria O Isaza Jan 14, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
My son lend me his copy and said, mom you have to read it, even you could understand it. Well he was right, if you want an easy to follow hands on book on how to write the best prompt to get the results you want from Ai, this is IT
Amazon Verified review Amazon
Onyx Data Apr 25, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This book serves as a cornerstone resource for executives keen on navigating these waters effectively.As the CEO of a leading data analytics and AI consultancy, I understand the critical importance of staying ahead of AI trends and tools, which is exactly why I found Mizrahi’s book to be an indispensable addition to my library.The book elegantly demystifies the concept of prompt engineering, starting from the fundamental principles to advanced techniques.It's not just about generating text, it’s about leveraging AI to fulfill complex creative and analytical tasks that can revolutionise how businesses operate.The author Mizrahi doesn't just stop at theory. The book is replete with practical examples and use cases that bring the abstract concepts to life.From creating product descriptions and personalized emails to developing chatbots and even creative writing, the applications are as diverse as they are impactful for business.In our consultancy, we constantly grapple with the ethical considerations of AI deployment. Mizrahi’s book provides a balanced view, discussing the potential pitfalls and best practices in AI development.This is critical for executives to understand to navigate the complex moral landscape of AI.One of the most compelling reasons for executives to dive into this book is its potential to unlock new avenues for innovation and efficiency within their teams.By integrating LLMs (Large Language Models) with existing tools, businesses can significantly enhance their operations and outputs.Lastly, the book doesn’t shy away from exploring how AI will transform industries beyond tech, such as education and legal.This offers a broad perspective essential for leaders aiming to drive their businesses forward in an AI-dominant future.Mizrahi's “Unlocking the Secrets of Prompt Engineering” is one such gem. It condenses complex ideas into digestible, actionable insights that can be directly applied to strategic business challenges.For fellow executives in the technical domain, this book is not merely a guide but a launching pad for innovation in the AI space.Leon Gordon
Amazon Verified review Amazon
A Reader May 29, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This rapidly expanding field will require foundational reading for all new practitioners. This should be standard reading for anyone exploring prompt engineering. Highly recommend!
Amazon Verified review Amazon
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial

FAQs

What is the delivery time and cost of print book? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela
What is custom duty/charge? Chevron down icon Chevron up icon

Customs duty are charges levied on goods when they cross international borders. It is a tax that is imposed on imported goods. These duties are charged by special authorities and bodies created by local governments and are meant to protect local industries, economies, and businesses.

Do I have to pay customs charges for the print book order? Chevron down icon Chevron up icon

The orders shipped to the countries that are listed under EU27 will not bear custom charges. They are paid by Packt as part of the order.

List of EU27 countries: www.gov.uk/eu-eea:

A custom duty or localized taxes may be applicable on the shipment and would be charged by the recipient country outside of the EU27 which should be paid by the customer and these duties are not included in the shipping charges been charged on the order.

How do I know my custom duty charges? Chevron down icon Chevron up icon

The amount of duty payable varies greatly depending on the imported goods, the country of origin and several other factors like the total invoice amount or dimensions like weight, and other such criteria applicable in your country.

For example:

  • If you live in Mexico, and the declared value of your ordered items is over $ 50, for you to receive a package, you will have to pay additional import tax of 19% which will be $ 9.50 to the courier service.
  • Whereas if you live in Turkey, and the declared value of your ordered items is over € 22, for you to receive a package, you will have to pay additional import tax of 18% which will be € 3.96 to the courier service.
How can I cancel my order? Chevron down icon Chevron up icon

Cancellation Policy for Published Printed Books:

You can cancel any order within 1 hour of placing the order. Simply contact customercare@packt.com with your order details or payment transaction id. If your order has already started the shipment process, we will do our best to stop it. However, if it is already on the way to you then when you receive it, you can contact us at customercare@packt.com using the returns and refund process.

Please understand that Packt Publishing cannot provide refunds or cancel any order except for the cases described in our Return Policy (i.e. Packt Publishing agrees to replace your printed book because it arrives damaged or material defect in book), Packt Publishing will not accept returns.

What is your returns and refunds policy? Chevron down icon Chevron up icon

Return Policy:

We want you to be happy with your purchase from Packtpub.com. We will not hassle you with returning print books to us. If the print book you receive from us is incorrect, damaged, doesn't work or is unacceptably late, please contact Customer Relations Team on customercare@packt.com with the order number and issue details as explained below:

  1. If you ordered (eBook, Video or Print Book) incorrectly or accidentally, please contact Customer Relations Team on customercare@packt.com within one hour of placing the order and we will replace/refund you the item cost.
  2. Sadly, if your eBook or Video file is faulty or a fault occurs during the eBook or Video being made available to you, i.e. during download then you should contact Customer Relations Team within 14 days of purchase on customercare@packt.com who will be able to resolve this issue for you.
  3. You will have a choice of replacement or refund of the problem items.(damaged, defective or incorrect)
  4. Once Customer Care Team confirms that you will be refunded, you should receive the refund within 10 to 12 working days.
  5. If you are only requesting a refund of one book from a multiple order, then we will refund you the appropriate single item.
  6. Where the items were shipped under a free shipping offer, there will be no shipping costs to refund.

On the off chance your printed book arrives damaged, with book material defect, contact our Customer Relation Team on customercare@packt.com within 14 days of receipt of the book with appropriate evidence of damage and we will work with you to secure a replacement copy, if necessary. Please note that each printed book you order from us is individually made by Packt's professional book-printing partner which is on a print-on-demand basis.

What tax is charged? Chevron down icon Chevron up icon

Currently, no tax is charged on the purchase of any print book (subject to change based on the laws and regulations). A localized VAT fee is charged only to our European and UK customers on eBooks, Video and subscriptions that they buy. GST is charged to Indian customers for eBooks and video purchases.

What payment methods can I use? Chevron down icon Chevron up icon

You can pay with the following card types:

  1. Visa Debit
  2. Visa Credit
  3. MasterCard
  4. PayPal
What is the delivery time and cost of print books? Chevron down icon Chevron up icon

Shipping Details

USA:

'

Economy: Delivery to most addresses in the US within 10-15 business days

Premium: Trackable Delivery to most addresses in the US within 3-8 business days

UK:

Economy: Delivery to most addresses in the U.K. within 7-9 business days.
Shipments are not trackable

Premium: Trackable delivery to most addresses in the U.K. within 3-4 business days!
Add one extra business day for deliveries to Northern Ireland and Scottish Highlands and islands

EU:

Premium: Trackable delivery to most EU destinations within 4-9 business days.

Australia:

Economy: Can deliver to P. O. Boxes and private residences.
Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

India:

Premium: Delivery to most Indian addresses within 5-6 business days

Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

Asia:

Premium: Delivery to most Asian addresses within 5-9 business days

Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela